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07.09.18
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16.10.18
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02.08.18
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24.07.18
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04.08.18
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маркетингова цінова стратегія, Корінєв В. Л.,, примак т.о маркетингова політика комунікацій навчальний посібник
Главная - Маркетинг. Общие вопросы - Маркетинг - Маркетингова цінова політика. Навчальний посібник рекомендовано МОН України
Маркетингова цінова політика. Навчальний посібник рекомендовано МОН України

Маркетингова цінова політика. Навчальний посібник рекомендовано МОН України

Издательство: ЦУЛ
Год издания: 2007
Кол-во страниц: 200 стр.
Формат:
ISBN: 966-364-416-8
Стоимость доставки по Киеву 35 грн.:
от 500 грн. бесплатная
По Украине высылаем
в течении 24 часов

Маркетингова цінова політика. Навчальний посібник рекомендовано МОН України - Корінєв В.Л.

Навчальний посібник розкриває теоретичні основи маркетингового ціноутворення, його механізм та особливості процесу ціноутворення на вітчизняних підприємствах. Відповідно до нормативної програми дисципліни в ньому розглянуто питання сутності цінової політики як сукуп­ності прийомів і методів ціноутворення при вирішенні маркетингових про­блем.

Висвітлюються мето­дичні підходи до вибору цінової політики з урахуванням особливостей конкретної ринкової ситуації, а також методи оптимізації рівня цін. Навчальний посібник ”Маркетингова цінова політика” призначений для студентів економічних спеціальностей вищих навчальних закладів, зокрема для спеціальності “Маркетинг”, викладачів, науковців, а також практичних працівників у галузі маркетингу.

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    Эта книга описывает процесс, состоящий из четырех этапов, который позволяет формировать привычки покупателей. Продукты, формирующие привычки, позволяют регулярно возвращать потребителей без агрессивного маркетинга и дорогой рекламы.
    Цена: 437.00 грн.

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