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Главная - О бизнесе популярно - PR, бренд-менеджеру, рекламисту - Индивидуальность бренда. Руководство по созданию брендов
Индивидуальность бренда. Руководство по созданию брендов

Индивидуальность бренда. Руководство по созданию брендов

Авторы: Уиллер А.
Издательство: Эльга.
Год издания: 2009
Кол-во страниц: 234 стр.
Формат:
ISBN: 978-5-9614-1212-3
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Индивидуальность бренда. Руководство по созданию брендов - Уиллер А.

Индивидуальность бренда - один из основных компонентов маркетинга и очень важным процессом как для дизайнерских фирм, так и для специалистов по маркетингу и топ-менеджеров компаний. Индивидуальность — это визуальное и вербальное выражение бренда. Стратегия построения индивидуальности бренда основывается на «видении» бизнеса компании, ее истории, культуре и отражает глубинное понимание потребностей и восприятия клиентов. Проявляясь на визитных карточках и веб - сайтах, в рекламных кампаниях и корпоративных буклетах, индивидуальность повышает осведомленность потребителей о бренде и помогает расширять бизнес.
Книга "Индивидуальность бренда" представляет собой полное и доступное руководство по созданию индивидуальности бренда. В ней подробно раскрыты все фазы этого процесса — начиная с исследования и анализа бизнеса и заканчивая управлением брендом.
Автор книги Алина Уиллер — один из ведущих профессионалов в сфере брендинга. Ее фирма Rev Group помогает в разработке программ индивидуальности бренда для компаний, входящих в рейтинг Fortune 100.
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