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25.08.18
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04.10.18
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31.10.18
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15.09.18
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Бесплатная реклама: результат без бюджета

Бесплатная реклама: результат без бюджета

Авторы: Иванов А.
Издательство: Эльга.
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    Аргументация вашей рекламы может быть достоверной и логически безупречной. Но если она не задевает человека за живое, то он не сдвинется с места. Почему люди совершают те или иные поступки? Есть семь наиболее мощных эмоций, которые побуждают к действиям. Это зависть, любовь, страх, любопытство, жадность, тщеславие и чувство вины. Каждой из них посвящена своя мини-книга. Перед вами первая из семи мини-книг в серии "Эмоции в рекламе". Она рассказывает, как использовать одну из самых недооцененных в рекламной практике эмоций - чувство вины.
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    В книгу известного писателя вошли сказки про веселого хомяка Хому и его друга Суслика, их приятелей и врагов. Эти добрые забавные наивные герои давно полюбились читателю. Какие только приключения не происходят с неразлучными друзьями! Отважный Хома не раз отправится в опасный путь: на поиски похищенного Суслика, на выручку Зайца и на неравную борьбу с чародеем Кабаном, с хитрой Лисой, с зубастым Волком, с могучим Медведем. Хома найдет свою счастливую, упавшую с неба Звезду и подарит ее неуклюжему Зайцу-толстуну на счастье - маленький смешной чудак.
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    Журнал «Эксперт»

    Если вы имеете отношение к рекламе, то рекомендую.

    Игорь Манн

    Цитата
    Представьте, что нам надо рекламировать сверла. Что нам нужно сказать о них в рекламе? Весьма достойную вещь — наши сверла выполнены из сверхпрочных твердых сплавов. Поэтому они служат значительно дольше аналогичной продукции конкурентов.

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    Реклама. Игра на эмоциях
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    Бизнесмены часто недовольны результатами рекламы. В большинстве случаев проблема заключается не в каналах доставки рекламы, а в ее содержании, в том, какие человеческие эмоции она задевает. Посмотрите на свои рекламные листовки. Проверьте объявления в прессе. Перечитайте статьи на сайте. На какие эмоциональные кнопки клиентов вы нажимаете? Если таковые отсутствуют, если ваша реклама эмоционально "заморожена", то эта книга принесет вам немалую пользу. На сотнях примеров (из практики b2c- и b2b-рынков) автор разбирает семь наиболее мощных эмоциональных пружин, которые побуждают человека к действиям. Это зависть, любопытство, страх, любовь, жадность, тщеславие и чувство вины. Если вы построите рекламу, используя хотя бы одну из этих эмоциональных пружин, то ваши объявления, баннеры, веб-сайты, коммерческие предложения станут существенно эффективнее. А представьте, что произойдет, если таких пружин будет две или три?
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    Как придумать идею, если вы не Огилви
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    О чем книга «Как придумать идею, если вы не Огилви»
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    АзКл. Иванов А. Хребет России (цветн. иллюстр)
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