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Главная - Маркетинг. Общие вопросы - Маркетинг - Как стать суперзвездой маркетинга. Необычные правила, благодаря которым зазвенит ваш кассовый аппарат (3-е изд.)
Как стать суперзвездой маркетинга. Необычные правила, благодаря которым зазвенит ваш кассовый аппарат (3-е изд.)

Как стать суперзвездой маркетинга. Необычные правила, благодаря которым зазвенит ваш кассовый аппарат (3-е изд.)

Авторы: Фокс Дж.
Издательство: М:Альпина Бизнес Бук
Год издания: 2007
Кол-во страниц: 227 стр.
Формат:
ISBN: 978-5-9614-0607-8
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Как стать суперзвездой маркетинга. Необычные правила, благодаря которым зазвенит ваш кассовый аппарат (3-е изд.) - Фокс Дж.

Книга «Как стать суперзвездой маркетинга. Необычные правила, благодаря которым зазвенит ваш кассовый аппарат» - не учебник, хотя в ней есть и конкретные рекомендации, и разбор примеров. Это, прежде всего, заметки практика. Джеффри Фокс, специалист с мировым именем в области маркетинга, объявляет войну "профессиональной мистике", опровергая утверждение, что "50% рекламы совершенно бесполезны, но только никто не знает, какие именно 50%".

Он настаивает, что критерии просты и очевидны, а смысл маркетинга в том, чтобы выстроить и поддерживать эффективный механизм взаимоотношений с клиентом, и ни в чем больше. Написанная ярким и афористичным языком, книга поможет взглянуть на работу специалиста по маркетингу без лишних иллюзий и предостережет от многих ошибок. Книга адресована специалистам по маркетингу, менеджерам, руководителям и владельцам малого и среднего бизнеса, а также тем, кто только планирует открыть свое дело.

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