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Маркетинг в граффити. Взгляд с улицы

Маркетинг в граффити. Взгляд с улицы

Авторы: Сарен М.
Издательство: Эльга.
Год издания: 2006
Кол-во страниц: 312 стр.
Формат:
ISBN: 5-94833-020-6
Стоимость доставки по Киеву 35 грн.:
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Маркетинг в граффити. Взгляд с улицы - Сарен М.

   Темы в книге «Маркетинг в граффити. Взгляд с улицы» подобраны таким образом, чтобы рассказать о маркетинге как о социальном и культурном феномене, а не просто как о виде деятельности фирмы. Поэтому, в отличие от других учебников, мы не принимаем точку зрения менеджеров, а пытаемся объяснить как потребители, организации и общество в целом могут использовать и используют маркетинг, например в сфере социального маркетинга или построения потребительской "идентичности".

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