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Главная - Рекламная книга - Маркетинговые исследования - Как сэкономить на маркетинге и не потерять его
Как сэкономить на маркетинге и не потерять его

Как сэкономить на маркетинге и не потерять его

Авторы: Монин А.А.
Издательство: СПб:Питер
Год издания: 2007
Кол-во страниц: 272 стр.
Формат:
ISBN: 978-5-91180-581-4
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Как сэкономить на маркетинге и не потерять его - Монин А.А.

Эта книга послужит незаменимым пособием, необходимым руководителю малого и среднего бизнеса в его ежедневных контактах с отделом маркетинга. Из нее вы узнаете: каких маркетологов может найти директор и какие из них окажутся эффективны с практическойточки зрения, как следить за рынком и где можно сэкономить на исследованиях, как организовать отдел маркетинга, который преобразит всю организацию, и многое другое. Книга не потребует от читателя специальных знаний. Все, о чем вы в ней прочитаете, можно использовать практически сразу. Рекомендуется владельцам и руководителям предприятий всех видов деятельности, а также директорам и менеджерам по маркетингу, стремящимся повысить свой профессиональный уровень и привлекательность для работодателей.

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