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Мак-Дональд М. Стратегическое планирование маркетинга.
Главная - Рекламная книга - Маркетинговые исследования - Должная проверка маркетинга. Переориентация стратегии на стоимость компании
Должная проверка маркетинга. Переориентация стратегии на стоимость компании

Должная проверка маркетинга. Переориентация стратегии на стоимость компании

Издательство: Эльга.
Год издания: 2007
Кол-во страниц: 320 стр.
Формат:
ISBN: 978-5-94833-031-0
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Должная проверка маркетинга. Переориентация стратегии на стоимость компании - Макдональд М. , Смит Б. , Ворд К.

Издательская группа компаний ИДТ представляет новую книгу "Должная проверка маркетинга. Переориентация стратегии на стоимость компании ". Авторский коллектив возглавляет один из мировых гуру маркетинга, по версии журнала Marketing Business - Малькольм МакДональд. Авторами также являются высококвалифицированные специалисты в области маркетинга Брайн Смит и Кейт Ворд. Книга "Должная проверка маркетинга" была признана лучшим изданием по маркетингу в Великобритании в 2006 году. Исследование посвящено взаимосвязи между планами маркетинга, инвестициями, их вкладом в стоимость компании. Важнейшую роль при этом играют принимаемые меры по повышению стоимости акций компании, обеспечивающие ее эффективную рыночную капитализацию. Издание будет полезно директорам по маркетингу, руководителям по маркетингу старшего звена, финансовым директорам и старшим финансовым управляющим, а также для курсов повышения квалификации по маркетинговой и финансовой стратегии.

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    Методы исследования рынка
    Год издания: 2013; 296 стр.
    Книга «Методы исследования рынка» - это своеобразный практический сборник «инструментария» исследования рынка, в котором собрана важная информация о маркетинг-менеджменте. Автор раскрыл тему на примере конкретных рабочих операций (шагов), которые необходимо провести в рамках исследования рынка: формулирование проблемы исследования рынка, выбор «дизайна исследования», отбор источников информации и методов сбора данных, операционализация и измерение, выбор единиц измерения, проведение первичного сбора данных, подготовка данных к обработке и оцениванию, анализ полученных данных и интерпретация результатов, составление отчета о проведенном исследовании, презентация или публикация результатов. Книга будет полезна практикующим маркетологам, студентам экономических факультетов, руководителям отдела маркетинга и продаж, а также всем тем, кто занимается исследованиями рынка.
    Цена: 57.00 грн.

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