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27.07.18
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23.09.18
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22.08.18
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01.10.18
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Главная - Маркетинг. Общие вопросы - Маркетинг - Маневры маркетинга. Совр. подходы к прибыли, росту и об
Маневры маркетинга. Совр. подходы к прибыли, росту и об

Маневры маркетинга. Совр. подходы к прибыли, росту и об

Издательство: Эльга.
Год издания: 2003
Кол-во страниц: 224 стр.
Формат:
ISBN: 5-901028-65-1
Стоимость доставки по Киеву 35 грн.:
от 500 грн. бесплатная
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Маневры маркетинга. Совр. подходы к прибыли, росту и об - Котлер Ф. , Джайн Д. , Мэйсинси С.

В условиях технологической революции приходится задумываться о быстрых изменениях рынка. Потребители становятся чувствительнее к ценам, перепроизводство ведет к гиперконкуренции, меняются традиционные формы маркетинговой деятельности, глобализация соблазнительна привлекательными возможностями (новые рынки, более дешевые товары, хорошие шансы для торговых марок), но опасна таящимися рисками (чужие законы, иные языки, традиции, цели бизнеса и системы снабжения).

В своей новой книге авторская группа во главе с авторитетнейшим маркетологом Филипом Котлером анализирует меняющуюся стратегию отрасли и представляет концепцию холистического маркетинга, суть которой в интеграции форм и повышении значения этого вида деятельности в условиях экономики цифровых технологий, информационной революции и усиления роли потребителя. Авторы рассматривают новые модели бизнеса, способы их структурирования, организации и управления, а также анализируют особенности работы в новых экономических условиях.

Изложение емкое, компактное и доходчивое. Каждая глава снабжена систематизирующей ее содержание частью, схемы и таблицы придают тексту наглядность. Русское издание книги включает терминологический словарь и указатели.

Издание полезно практикам маркетинга, а также преподавателям и студентам всех учебных заведений, имеющих соответствующие дисциплины в своей программе.
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    Авторы: Котлер Ф.
    Год издания: 2016; 211 стр.
    Цитата
    "Трудно ли научиться маркетингу? Хорошая новость: его можно изучить за один день. Плохая новость: его можно изучать всю жизнь".

    Филип Котлер О чем книга
    О маркетинге, а именно о 80 ключевых понятиях, или концепциях, эффективного маркетинга, их содержании и значении для современного бизнеса. Автор собрал и переосмыслил основные принципы и лучшие методы эффективного и инновационного маркетинга.

    Цена: 348.00 грн.
    Конец капитализма? 14 антидотов от болезней рыночной экономики
    Авторы: Котлер Ф.
    Год издания: 2016; 288 стр.
    В мире написано достаточно книг по капитализму. Одни его критикуют, другие защищают, третьи пытаются объяснить, как он работает. Зачем было писать еще одну? Автор книги, всемирно признанный гуру маркетинга, Филип Котлер изучил капитализм с разных аспектов человеческой жизни: зарабатывании денег, политики, времени, экологии. Богатый опыт маркетолога и знания, полученные у лауреатов Нобелевской премии по экономике, позволяют ему увидеть скрытые от обыкновенных наблюдателей недостатки рыночной системы и пути их устранения.
    Цена: 663.00 грн.
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