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25.07.18
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02.08.18
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Главная - Маркетинг. Общие вопросы - Маркетинг - Десять смертных грехов маркетинга
Десять смертных грехов маркетинга

Десять смертных грехов маркетинга

Авторы: Котлер Ф.
Издательство: Эльга.
Год издания: 2010
Кол-во страниц: 157 стр.
Формат:
ISBN: 978-5-9614-5187-0
Стоимость доставки по Киеву 35 грн.:
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Десять смертных грехов маркетинга - Котлер Ф.

Задача маркетинга - управлять бизнес-стратегией компании: выявлять возможности, разрабатывать и реализовывать планы, которые принесут успех на рынке. Гуру маркетинга Филип Котлер проанализировал десять типичных ошибок, которые допускают маркетологи, и дал советы, как их избежать и обеспечить успешное развитие компании.

Книга "Десять смертных грехов маркетинга" адресована менеджерам и владельцам компаний, специалистам в сфере маркетинга, студентам вузов, а также тем, кто планирует открыть свой бизнес

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    Как стать суперзвездой маркетинга. Необычные правила, благодаря которым победно зазвенит ваш кассовый аппарат
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    Цитата
    "Если нет звона монет, то и маркетинга нет."

    Джеффри Джеймс Фокс

    О чем книга
    О том, как стать профессиональным маркетологом, приобретающим все больше клиентов и избегающим ненужных трат на бессмысленную рекламу из бюджета компании. "Никогда не экономьте сыр, который кладете в пиццу" - призывает автор. Вы должны предлагать клиентам больше, а не меньше.

    Цена: 310.00 грн.

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