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08.09.18
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24.08.18
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управление маркетингом капон, капон управление маркетингом
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Управление маркетингом

Управление маркетингом

Авторы: Капон Н.
Издательство: СПб:Питер
Год издания: 2010
Кол-во страниц: 832 стр.
Формат:
ISBN: 978-5-49807-068-1
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Управление маркетингом - Капон Н.

   «Управление маркетингом» - книга двух американских (Ноэль Капон, Джеймс Макхалберт) и одного российского автора (Владимир Колчанов). Она отличается от других учебников по маркетингу новизной подхода и при-кладной направленностью. Издание ориентировано в первую очередь на менеджеров, которые в своей повседневной работе сталкиваются с различными маркетинговыми проблемами. Помимо этого, книга может быть рекомендована в качестве учебника для слушателей программ MBA, аспирантов, студентов, обучающихся по специальностям «Маркетинг», «Реклама» и «Связи с общественностью».

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