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The Norwegian Miracle It’s NOT LAMININE anymore! http://www.getyourboomback.com/#_l_2ps AminoBoosters are 3-7 times more affordable, the concentration is twice as strong as Laminine by LPGN Dartma tavan qurasd?rmas? v? servisi.Avropa Istehsali Dartma Tavan, Inshaat, Asma tavan, Натяжные потолки, 3d, Temir, Tikinti, Dizayn, Profil, Потолок, Dosheme, 3d dosheme. Натяжные потолки в Баку Азербайджан +994 (55) 577-00-01 email: time4soft.com@gmail.com Dunyada en yaxs? Web Studiya. Sayt sifaris! Закажи сайт! Самая лучшая ВЕБ-Студия в Мире - http://www.Time4Soft.com +994 50 345 83 88, PHP, CMS RA, Hosting. email: web@time4soft.com
Главная - Бизнес книга - Бизнес. Общие вопросы - Пусть о вас заговорят: как формировать спрос с помощью молвы
Пусть о вас заговорят: как формировать спрос с помощью молвы

Пусть о вас заговорят: как формировать спрос с помощью молвы

Издательство: Диалектика
Год издания: 2006
Кол-во страниц: 224 стр.
Переплет: мягк.
Формат:
ISBN: 978-5-8459-0930-5
Стоимость доставки по Киеву 35 грн.:
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в течении 24 часов

Пусть о вас заговорят: как формировать спрос с помощью молвы - Мариан Зальцман , Айра Мататия , Энн О'Рейли

Эта книга — плод совместных усилий Мариан Зальцман, Айры Мататиа и Энн О’Рейли, чья работа заключается в руководстве отделами по созданию брендов и их распространению, фиксированию изменений в их позициях на рынке, определению престижных торговых марок и сотрудничестве с масс-медиа. В этой книге авторы открыли читателям формулы создания успешного маркетинга при помощи молвы и слухов, дополнив их мнениями специалистов из Euro RSCG и других ведущих агентств, поделились выводами от пройденных сложных уроков, полученных во время проведения кампаний для таких брендов, как America Online, Esprit и Nintendo of America. Они разъяснили действенные законы ведения диалога и указали способы привлечения к сотрудничеству разных категорий потребителей. Книга рассчитана на широкий круг читателей, но особенно будет полезной для рекламных менеджеров, маркетологов, психологов и других специалистов, занимающихся созданием имиджа торговой марки.

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