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07.09.18
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27.10.18
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Маркетинговые мифы. О чем не расскажут в бизнес-школе К. И. Терехин. 2009, Вильямс , 144 с.
Главная - Маркетинг. Общие вопросы - Маркетинг - Маркетинговые мифы. О чем не расскажут в бизнес-школе
Маркетинговые мифы. О чем не расскажут в бизнес-школе

Маркетинговые мифы. О чем не расскажут в бизнес-школе

Издательство: Вильямс
Год издания: 2009
Кол-во страниц: 144 стр.
Переплет: мягк.
Формат:
ISBN: 978-5-8459-1489-7
Стоимость доставки по Киеву 35 грн.:
от 500 грн. бесплатная
По Украине высылаем
в течении 24 часов

Маркетинговые мифы. О чем не расскажут в бизнес-школе - Терехин Константин Игоревич

В данной книге представлен обобщенный опыт, который автор накопил за двенадцать лет, начиная рядовым sales-менеджером, и ставший генеральным директором. Автор не является теоретиком, его главным умением является увеличение объема продаж.

Смелость основной идеи автора в том, что теории по маркетингу и менеджменту, в большинстве своем, теоретического характера, поэтому немногие могут воспользоваться ими на практике. Назначение данного издания — показать читателю иной взгляд на задачи, предостеречь от попусту затраченных ресурсов.

Как практик, автор использует маркетинг не в качестве инструмента по изучению рынка, а как метод по увеличению объема продаж, а, в конечном итоге, и для повышения прибыльности компании.

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