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Главная - Учебная литература - Разные книги - Информация и общественное мнение. От репортажа в СМИ к реальным переменам
Информация и общественное мнение. От репортажа в СМИ к реальным переменам

Информация и общественное мнение. От репортажа в СМИ к реальным переменам

Авторы:
Издательство: Эльга.
Год издания: 2010
Кол-во страниц: 293 стр.
Формат:
ISBN: 978-5-9614-1096-9
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Информация и общественное мнение. От репортажа в СМИ к реальным переменам

В большинстве стран мира СМИ оказывают значительное влияние на политическую и экономическую деятельность государства. Новости формируют общественное мнение, а реклама управляет спросом на товары и услуги. Как отбираются новости? Кто определяет, как представить тот или иной продукт?
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    "Дифференцируйся или умирай!" - одна из основополагающих книг всемирно признанного короля позиционирования Джека Траута, подлинная бомба, которая сотрясла не только устои маркетинговой теории, но и практики бизнеса. Джек Траут и его соавтор Стив Ривкин изумительнейшим образом демонстрируют, что дифференцирование является краеугольным камнем успешного маркетинга, предлагают разумные решения по выживанию в условиях бешеной конкуренции, дают своевременные и авторитетные рекомендации, в соответствии с которыми завтра будут строиться стратегии маркетинга.
    Второе издание книги значительно переработано: авторы проанализировали все новейшие идеи и изменения в маркетинге. Появились три новые главы, в текст добавлены свежие кейсы, в том числе из России и Китая. Более подробно, чем в предыдущем издании, рассмотрены опасности линейного расширения брендов на современном рынке. Авторы детально разбирают разнообразные стратегии дифференцирования, показывают "закулисную работу", стоящую за многими успехами (и неудачами) в мировом маркетинге.
    Эту книгу обязательно должны прочитать все, кто стремится стать победителем на непрощающем ошибок рынке.

    Цена: нет в наличии
    Карьера финансового аналитика: от физики к финансам
    Год издания: 2008; 320 стр.

    Эманьюэл Дерман получил образование физика, но отправился применять полученные знания в коммерческие структуры или в экономические институты. Оказывается, между физикой и финансами много общего! Карьера финансового аналитика - это история жизни и научных открытий автора, который начинал как талантливый физик, но со временем превратился в блестящего финансиста и вместе со своими коллегами раскрыл некоторые законы функционирования ценных бумаг. Книга, написанная в жанре автобиографии, полна интересных событий, философских размышлений и наверняка привлечет внимание читателей, интересующихся историей научных открытий, а также и тех, кого больше привлекает экономическая литература.

    Цена: нет в наличии

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