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25.08.18
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Жесткий директ-маркетинг. Заставьте покупателя достать бумажник
Авторы: Кеннеди Д.
Год издания: 2016; 155 стр.
Это отличная книга о директ-маркетинге с набором абсолютно разных, прибыльных и проверенных инструментов для малого и среднего бизнеса. Дэн Кеннеди помогает нам, владельцам своего дела, обрести общий язык и стереть границы в коммуникации. Он заставляет нас задать себе множество правильных вопросов, ответы на которые уже помогли моему бизнесу оптимизировать
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Имитаторы. Как компании взаимствует и перерабатывают чужие идеи
Авторы: Шенкар О.
Год издания: 2016; 209 стр.
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«Имитация не только гораздо более распространенное явление, чем инновация, но и гораздо более популярный путь к росту бизнеса и прибыли».
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Как стать первым на Youtube. Секреты взрывной раскрутки
Год издания: 2016; 161 стр.
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Год издания: 2016; 156 стр.
За последние 10 лет число магазинов в крупных городах нашей страны возросло в несколько раз. Фактически количество мест, где можно купить одежду, обувь или любой другой товар, никогда не было таким впечатляющим, как сейчас. Выбор у покупателя — огромный! Для розничной торговли это означает, что привлечь покупателя в магазин одним только наличием какого-то товара или низкими ценами непросто, потому что приблизительно то же самое по приблизительно той же цене можно купить еще в десятке других мест или заказать в Интернете.
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TRADEMARK: как бренд-менеджеры делают это
Год издания: 2016; 368 стр.
Издание будет полезно в первую очередь начинающим бренд-менеджерам, а также другим специалистам, ответственным за управление ассортиментом и оптовые продажи. Оно поможет организовать рабочий процесс и адаптировать теоретические знания к бизнес-процессам типичной российской оптовой компании. Кроме того, книга описывает те части бизнес-процесса, которые напрямую не относятся к компетенции бренд-менеджера. Хотя зачастую ими приходится заниматься, потому что функционал данной профессии в разных компаниях понимается по-разному...
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Анатомия рекламных объявлений. Как создавать продающие тексты
Год издания: 2016; 368 стр.
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Позиционирование. Битва за умы. Юбилейное издание (20-е изд.)
Авторы: Траут Дж.
Год издания: 2015; 352 стр.
Перед вами поистине легендарная книга, которая потрясла весь деловой мир, навсегда изменив правила маркетинга. Она стала классикой, приобрела статус библии для специалистов по маркетингу, рекламе и руководителей компаний, знающих, что ключ к успеху в конкурентной борьбе - не самый лучший товар, а самая лучшая идея, которая закрепит этот товар в умах потребителей...
Цена: 549.00 грн.
Полезным быть выгодно: как зарабатывать больше, помогая клиентам
Авторы: Бэр Д.
Год издания: 2015; 224 стр.
Джей Бэр - консультант по маркетингу, не признающий рекламы, является президентом "Convince & Convert" - компании, которая специализируется на интернет-маркетинге и помогает крупнейшим брендам хороший маркетинг сделать отличным.

Почему стоит прочесть эту книгу
Сегодня потребитель собирает информацию о компании и принимает решение о покупке иначе, нежели раньше. Он не тратит много времени и не подходит к этому процессу чересчур тщательно, зато недоверие к традиционным маркетинговым методам никогда еще не было таким сильным. В этих условиях ваша работа для его выгоды уже не вариант поведения на рынке, а необходимость.
Что если вместо того, чтобы пытаться поразить воображение, вы бросите свои силы на то, чтобы приносить пользу? Что если вы будете объяснять, а не продвигать. Ведь если вы что-то просто продали, то вы заработали сегодня, а если кому-то помогли, то будете зарабатывать всю жизнь.

Цена: 433.00 грн.
Единственная книга по брендингу, которая вам нужна, чтобы начать, раскрутить и сделать бизнес прибыльным
Авторы: Маандаг М.
Год издания: 2016; 160 стр.
Сильный бренд, запоминающийся логотип и верное позиционирование - важные составляющие любого успешного бизнеса. В этой книге кратко и доходчиво рассказано, что такое бренд, как его создать, добиться узнаваемости в своей товарной категории и превзойти конкурентов. Примеры из практики всемирно известных компаний помогут избежать многих подводных камней на пути от стартапа к империи, а яркие оригинальные рисунки предельно понятно донесут основные идеи авторов, авторитетных специалистов по брендингу.
Цена: 185.00 грн.
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