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24.07.18
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08.08.18
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Российский гуру PR Михаил Умаров, который приложил руку к тому, что бренд «Билайн» стал настолько известным, в своей новой книге рассказывает о самых важных трендах и правилах, которые помогут вам стать лидером на рынке. Однако социальные сети и новые каналы информации вернули профессию пиарщика к изначальной идее связи с общественностью: прямому разговору с аудиторией и быстрой обратной связи.
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Авторы: Саттон Р.
Год издания: 2007; 352 стр.
В книге "Странные идеи, которые работают" он пользуется обширными исследованиями поведенческой психологии, чтобы объяснить как можно стимулировать инновации в процессе найма персонала, его управления и мотивирования, в создании сплоченного коллектива, в процессе принятия решений и взаимодействии со сторонними организациями. В книге "Странные идеи, которые работают" показано, как некоторые лучшие коллективы и компании используют эти и другие нестандартные приемы, чтобы постоянно выдавать новые идеи, и продемонстрировано, что каждая компания способна получить результат от подобной креативности в виде роста продаж и прибыли.
Цена: 189.00 грн.
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