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03.08.18
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06.10.18
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06.09.18
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08.08.18
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10.08.18
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13.08.18
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Природа гениальности до сих пор остается тайной, и никто еще не придумал (слава Богу, кстати) рецепта как «сделать» гения из того или иного человека. Однако если речь идет о социумах, то в некоторых случаях вероятность появления в том или ином месте — в древних Афинах, средневековой Флоренции, современной Кремниевой долине — целой плеяды гениев существенно повышается. Исследованию этой взаимосвязей географии и гениальности и посвящена прекрасная книга Эрика Вейнера, представляющая собой смесь журналистского расследования, научпопа и серьезного исторического исследования.
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Год издания: 2016; 184 стр.
Реклама повсюду. Она и привлекает, и раздражает, и формирует наши предпочтения и взгляды…

Работаете ли вы в рекламе или только собираетесь — хотите, чтобы рекламные кампании, созданные с вашим участием, любили и запоминали? И возможно ли сегодня в этой непростой индустрии создавать шедевры?

Светлана Петрова, известный специалист в области рекламы и брендинга, более 10 лет руководившая ведущими агентствами России, многократно награждаемыми на престижнейших фестивалях мира, в своей книге рассказывает о том, что есть реклама, которая восхищает, и что делать ее нелегко, но как минимум интересно и полезно.

Цена: 373.00 грн.
Классические работы по менеджменту
Авторы: Друкер П.
Год издания: 2016; 218 стр.
Цитата
Для того, чтобы создать, поддерживать и восстановить теорию бизнеса, вовсе не обязательно иметь в руководстве Чингисхана или Леонардо да Винчи. Не требуется и гениальность, нужно просто упорно работать. Именно за это и получают свою зарплату генеральные директора компаний.
Питер Друкер

О чем книга «Классические работы по менеджменту»
Состоит из 15 выдающихся работ Друкера, которые объединяет призыв к менеджерамне столько заботиться о производительности, сколько об эффективности, и фокусироваться на тех немногих вопросах, от которых действительно зависит работа компании.

Цена: 499.00 грн.
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