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24.07.18
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10.08.18
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23.11.18
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21.09.18
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Оптовая и розничная торговля. Мерчандайзинг

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Феникс. Никаких скидок!Нематериальная мотивация клиентов д
Год издания: 2014; 174 стр.
Зло сегодняшнего продвижения - это скидки. Материальная и примитивная мотивация клиента к потреблению, не оставляющая места для иных приемов. Автор разделяет позицию, что есть ситуации, когда скидки полезны и уместны. Вместе с тем, есть множество творческих решений по увеличению спроса без снижения стоимости товара или услуги. Это приемы и способы нематериальной мотивации клиентов. Практика показывает, что ими бизнес пользуется достаточно редко.
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Эльга. Гамильтон С. Управление цепочками поставок с Microsoft Navision
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Год издания: 2005; 280 стр.
Настоящая книга с полным правом может считаться концептуальной базой, которая помогает систематизировать информацию и составить полное представление о том, как управлять бизнесом и цепочками поставок с помощью Microsoft Navision. Она концентрирует внимание на важнейших бизнес-процессах и ключевых проблемах. В ней предлагаются рекомендации, а также сценарии, иллюстрирующие различные типы операций...
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Эльга. Щур Д. Основы торговли. Оптовая торговля (3-е изд.)
Авторы: Щур Д.Л.
Год издания: 2005; 656 стр.
Нормативные правовые акты, регламентирующие осуществление оптовой торговли, в большинстве схем разрознены и дают лишь общее представление о данном виде деятельности. В настоящем издании предпринята попытка обобщить торговое законодательство и, тем самым,оказать помощь читателям в поисках ответов на различные правовые вопросы. В книге приводится анализ основных форм осуществления оптовой торговли, излагаются особенности продажи отдельных видов товаров, рассматриваются правила получения лицензий и разрешений.
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Большие контракты (2-е изд.)
Авторы: Бакшт К.А.
Год издания: 2016; 256 стр.
В книге автор отразил ключевую, наиболее эксклюзивную часть личного опыта, который он приобрел за двадцать пять лет непрерывных переговоров и продаж. Также в книгу вошел опыт многих участников тренингов «Большие контракты» — руководителей продаж, директоров и владельцев различных бизнесов России и СНГ. Опыт самых сильных переговорщиков-практиков — и больше ничего! Книга адресована всем, кто участвует в переговорах и продажах любого уровня: от директоров компаний, руководителей и собственников бизнеса (для которых она будет полезнейшим руководством к действию) — до начинающих менеджеров по продажам (пусть знают, куда им расти!).
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Торговый хаос. Увеличение прибыли методами технического анализа
Авторы: Вильямс Б.
Год издания: 2016; 310 стр.
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Книга рассказывает, как можно радикально повысить качество прогнозов движения рынка и своевременно идентифицировать бычьи и медвежьи тренды. Методы и подходы из книги можно применять к различным рынкам — фондовым, фьючерсным, FOREX, облигационным, индексным и многим другим. Большое внимание в книге уделено психологии трейдинга — на множестве примеров в книге показано, что выгода, получаемая от торговли и инвестирования, определяется тем, что происходит внутри вас.

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Мастер звонка. Как объяснять, убеждать, продавать по телефону (2-е изд.)
Авторы: Жигилин Е.
Год издания: 2015; 352 стр.
О чем эта книга
Мы с уважением называем "мастером" того, кто прекрасно делает свое дело. А кто же из нас не мастер говорить по телефону?! Странный вопрос! Мы все это умеем. Но ведь важно не просто "звонить", а уметь общаться, достигая поставленных целей. Особенно если телефон - ваше орудие труда: вы продавец или менеджер.
Эта книга поможет вам стать в ряды мастеров телефонного общения.
В ней вы найдете четкую систему для работы с разными видами звонков: входящими, исходящими, горячими и холодными. Освоите массу разнообразных приемов общения и работу с возражениями, получите скрипты для разговоров в самых разных ситуациях.
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Моментум, направленность и расхождение
Авторы: Блау У.
Год издания: 2003; 176 стр.
В этой книге, написанной известным специалистом по техническому анализу Биллом Блау, рассказано об индикаторах Моментума, направленности и расхождениях, образующих основу для построения большинства индикаторов технического анализа, и о том, как с их помощью можно добиваться значительных успехов в торговле. Схемы построения и методы применения этих индикаторов изложены четко, кратко и с минимумом математических формул.
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Специализированный магазин. Как построить прибыльный бизнес в розничной торговле
Авторы: Шредер К.
Год издания: 2015; 537 стр.
В этом руководстве есть все, что нужно знать владельцам специализированного магазина. Кэрол Шредер подробно и понятно рассказывает обо всем: от поиска своей ниши, выбора ассортимента и разработки реалистичного бизнес-плана до управления складом и сбытом, ведения учета и организации эффективной рекламной кампании. Кэрол Шредер заряжает читателей своей энергией, которая позволила ей создать один из самых успешных магазинов розничной торговли в Америке.
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Стартап. Настольная книга основателя
Год издания: 2016; 616 стр.
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"Эту книгу должен прочитать каждый, кто хочет наслаждаться успехом, а не смотреть на молниеносную смерть своего стартапа".

Александр Остервальдер, автор бестселлера "Построение бизнес-моделей" "Каждый день в каждой стране рождаются сотни и тысячи новых бизнесов. Только немногие доживают до точки безубыточности. Как оказаться в числе победителей, а не в числе неудачников-лузеров? Прочитайте об этом на странице 29, а также на каждой последующей странице. Эта книга - пошаговая инструкция, что делать и чего не делать, создавая свою компанию.
Уникальная квинтэссенция опыта, открывающая глаза даже профессионалам".

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Как преодолеть кризис. 33 эффективных решения для вашей компании
Авторы: Хэмен С.
Год издания: 2015; 252 стр.
Неожиданность и масштабность кризиса подвергают большой опасности компании, которые не действуют быстро и решительно. Серьезность кризиса требует понимания его причин, тщательного анализа конкретной ситуации, решительных действий и оперативного мониторинга результатов. В этой книге содержатся практические советы по всем этим аспектам.
Для преодоления кризиса нельзя ограничиться массовыми увольнениями и снижением цен. По мнению автора, нужно перейти к активным действиям в области продаж и дохода, чтобы смягчить пагубные последствия кризиса и обеспечить выживание компаний.
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