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11.09.18
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14.09.18
| KanPt
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10.11.18
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12.08.18
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25.08.18
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25.07.18
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Кучково поле. Маклюэн М.  Понимание Медиа: Внешние расширения человека — 3-е изд.
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К 100-летию со дня рождения замечательного канадского ученого и публициста Герберта Маршалла Маклюэна выходит новое издание знаменитой и грандиозной по степени влияния на умы социальных мыслителей второй половины XX века работы "Понимание медиа". Книга предназначена для социологов, социальных психологов и антропологов, культурологов, философов и всех изучающих эти дисциплины.
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Политика и личность (с нем.)
Год издания: 2012; 288 стр.
В эпоху масс-медиа "события" заменяют информацию, а политтехнологи и PR-менеджеры превратили политическую сцену в подиум для дефиле. Неудивительно, что доверие людей к политикам (особенно - мужчинам) так стремительно падает. Но разве система, в которой каждый человек может говорить все, что угодно, не "вынуждает" людей буквально бороться за внимание? Она провоцирует борьбу, победить в которой можно лишь с помощью броских PR-акций и самопродвижения - с помощью "персонализированной политики".
Цена: 73.00 грн.
"Сноб": Беспрецедентные письма
Авторы: Ионицкий А.
Год издания: 2015; 376 стр.
Обо всем. Письма самого настоящего директора по рекламе самым настоящим клиентам. Но это не просто клочки бумаги, исписанные каракулями, приведенные в божеский вид издателем. Это произведения искусства. Говорить о серьёзном весело - это искусство, к которому нас вновь приобщает Александр Ионицкий, директор по рекламе журнала "Сноб". В мировом эпистолярном жанре нет аналогов его посланиям. По сути, это деловые письма представителям крупнейших российских и мировых компаний с целью заполучить рекламу, но на самом деле - самостоятельные произведения с завязкой, сюжетной линией и развязкой, притом всегда связанные с собственно бизнес-месседжем.
Цена: 405.00 грн.
Психология рекламного влияния. Как эффективно воздействовать на потребителей
Год издания: 2007; 272 стр.
Все усилия в области рекламы сводятся к воздействию на сознание потребителя. Привлечь внимание, произвести впечатление, отложиться в памяти - вот цель любого рекламного обращения. Чтобы этого добиться, можно действовать по наитию, а можно обратиться к научным исследованиям и опыту.
Цена: 101.00 грн.
Эксмо. ОфисАнт. Реклама и PR в бизнесе. Толкачев А.Н.
Авторы: Толкачев А
Год издания: 2009; 0 стр.
Чтобы создавать рекламу и организовывать PR своего бизнеса – нужно знать закон. В настоящем издании наиболее полно раскрыта проблематика применения рекламного законодательства в России и предложены новые современные подходы к производству и распространению рекламы. В частности, на базе сотен примеров рекламных акций в книге дается руководство по разработке и проведению юридически обоснованных рекламных кампаний, выявлению нарушений, приводится анализ ошибок и достижений участников рекламного рынка.
Цена: 82.00 грн.
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