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05.11.18
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К 100-летию со дня рождения замечательного канадского ученого и публициста Герберта Маршалла Маклюэна выходит новое издание знаменитой и грандиозной по степени влияния на умы социальных мыслителей второй половины XX века работы "Понимание медиа". Книга предназначена для социологов, социальных психологов и антропологов, культурологов, философов и всех изучающих эти дисциплины.
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Коммуникация - это "кровеносная система" организации. А при нынешнем головокружительном разнообразии каналов, координировать, контролировать и управлять обменом информацией становится все сложнее и сложнее. Поэтому управление коммуникацией позволит предотвращать слухи, создавать нормы, противодействовать манипуляции, продуктивно использовать информацию для снижения неопределенности современного мира.
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Авторы: Кварц С.
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Авторы: Ионицкий А.
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Психология рекламного влияния. Как эффективно воздействовать на потребителей
Год издания: 2007; 272 стр.
Все усилия в области рекламы сводятся к воздействию на сознание потребителя. Привлечь внимание, произвести впечатление, отложиться в памяти - вот цель любого рекламного обращения. Чтобы этого добиться, можно действовать по наитию, а можно обратиться к научным исследованиям и опыту.
Цена: 101.00 грн.
Эксмо. ОфисАнт. Реклама и PR в бизнесе. Толкачев А.Н.
Авторы: Толкачев А
Год издания: 2009; 0 стр.
Чтобы создавать рекламу и организовывать PR своего бизнеса – нужно знать закон. В настоящем издании наиболее полно раскрыта проблематика применения рекламного законодательства в России и предложены новые современные подходы к производству и распространению рекламы. В частности, на базе сотен примеров рекламных акций в книге дается руководство по разработке и проведению юридически обоснованных рекламных кампаний, выявлению нарушений, приводится анализ ошибок и достижений участников рекламного рынка.
Цена: 82.00 грн.
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