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Авторы:
Год издания: 2004; 224 стр.
Впервые в отечественной литературе по алкогольной тематике предпринята попытка рассказать о Бренди мира, объединив их по методу производства и типу сырья. В книге представлены бренди, ставшие национальными символами разных стран: арманьяк, граппа, кальвадос и т.д. Особое внимание уделено армянскому и грузинскому коньякам как уникальным явлениям мировой культуры. Большой раздел посвящен самому известному бренди - коньяку. В "Брендиводителе" представлены ведущие производители и марки бренди. Книга оринтирована на российских читателей и учитывает их возможности использовать полученные знания при выборе напитков в российских магазинах и ресторанах.
Цена: 501.00 грн.
Брендинг за 60 минут
Авторы: Идрис М.
Год издания: 2016; 254 стр.
Какая идея лежит в основе великих брендов? Почему продукция Apple стала образом жизни, а про некоторых лидеров отрасли просто забыли? Почему за сумкой Birkin выстраивается очередь в несколько месяцев несмотря на внушительный ценник? Автор книги Идрис Мути, маркетолог с мировым именем, более 20 лет работает с лидерами рынка, таким как P&G, PepsiCo, HTC, Heineken, Johnson & Johnson. Эта книга – сборник лучших креативных решений со всего мира – поможет создать стратегию, которая превратит товар в узнаваемый бренд.
Цена: 1225.00 грн.
Мужские бренды. Создание и продвижение товаров для сильного пола
Авторы: Тангейт М.
Год издания: 2016; 213 стр.
Современные мужчины больше внимания уделяют своей внешности и гораздо охотнее ходят по магазинам, чем когда‑либо в истории. Что «цепляет» мужчин, какие маркетинговые и рекламные стратегии обеспечивают успех на рынке мужских товаров? Что становится решающим фактором при выборе авторучки, галстука, бытовой техники, автомобиля, ресторана, отеля?

На примере одного дня из жизни современного мужчины Тангейт изучает маркетинговые стратегии таких известных брендов, как Gillette, Gucci, Savile Row, Dunhill, Habitat, BMW, Hummer, GQ, Esquire, Apple, Guinness и Jack Daniel's.

Цена: 310.00 грн.
Путешествие виски. Легенды Шотландии
Авторы: Мальцев И.
Год издания: 2016; 349 стр.
Цитата
"В наши дни в мире так много книг про виски. И трудно из них выбрать то, что именно для тебя. Но если вы собираетесь поехать в Шотландию в ближайшем будущем, если вы серьезный фанат виски или просто любитель, я от всей души рекомендую вам эту книгу, которая является хорошим гидом по шотландским дистиллериям и раскрывает волшебство вискокурения. Эта книга сделает вас настоящим ценителем виски. Наслаждайтесь хорошей порцией виски вместе с книгой. Вы уже в Шотландии!"
Цена: 436.00 грн.
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