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26.08.18
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08.09.18
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28.08.18
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Авторы: Маандаг М.
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Сильный бренд, запоминающийся логотип и верное позиционирование - важные составляющие любого успешного бизнеса. В этой книге кратко и доходчиво рассказано, что такое бренд, как его создать, добиться узнаваемости в своей товарной категории и превзойти конкурентов. Примеры из практики всемирно известных компаний помогут избежать многих подводных камней на пути от стартапа к империи, а яркие оригинальные рисунки предельно понятно донесут основные идеи авторов, авторитетных специалистов по брендингу.
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Впервые в отечественной литературе по алкогольной тематике предпринята попытка рассказать о Бренди мира, объединив их по методу производства и типу сырья. В книге представлены бренди, ставшие национальными символами разных стран: арманьяк, граппа, кальвадос и т.д. Особое внимание уделено армянскому и грузинскому коньякам как уникальным явлениям мировой культуры. Большой раздел посвящен самому известному бренди - коньяку. В "Брендиводителе" представлены ведущие производители и марки бренди. Книга оринтирована на российских читателей и учитывает их возможности использовать полученные знания при выборе напитков в российских магазинах и ресторанах.
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Путешествие виски. Легенды Шотландии
Авторы: Мальцев И.
Год издания: 2016; 349 стр.
Цитата
"В наши дни в мире так много книг про виски. И трудно из них выбрать то, что именно для тебя. Но если вы собираетесь поехать в Шотландию в ближайшем будущем, если вы серьезный фанат виски или просто любитель, я от всей души рекомендую вам эту книгу, которая является хорошим гидом по шотландским дистиллериям и раскрывает волшебство вискокурения. Эта книга сделает вас настоящим ценителем виски. Наслаждайтесь хорошей порцией виски вместе с книгой. Вы уже в Шотландии!"
Цена: 436.00 грн.
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